Schick Hydro 5
Slow motion for product launch
OUR SOLUTION
Slow motion video activation for Schick Hydro’s 2018 “Pressure Tour” during which consumers will be invited to dress up in hockey gear and perform a body check on a board/glass while 1) the camera records and 2) a sensor records the intensity of the body check.
Turnkey video system including video & audio capture, video marker, automatic video editing functionality (branding & slow motion effects), custom data capture and live transmission of edited videos to consumers by email and text including social sharing options
Slow motion video
Social media sharing
Engage participants
Increase brand popularity
Step-by-step scenario – Body check activation
1. Consumer suits up in hockey gear
2. Consumer provides info (language, name, @, phone number, newsletter opt-in…)
3. Consumer signs release form on screen using Windows Surface pen
4. Brand ambassador starts the video recording from the camera & tablet (video only)
5. Consumer is filmed while giving its best body check on the glass
6. An integrated system measures the max pressure sustained by the glass during the check
7. The video is automatically transformed and edited, including slow motion effect and branding (branded intro/outro, audio, Schick logo/watermark…)
8. Once the video is shot, BA uses the preview screen on the touchscreen tablet to determine and mark the starting point for the slow motion “replay” – i.e. when the participant hits the glass.This allows the automatic edit to use 1-2 seconds of footage before the consumer hits the glass and 2-3 seconds of footage after the consumer hits the glass and to stretch that 3-5 seconds of footage to about 15 seconds of slow-motion action
9. The Schick-branded slow-motion video is automatically sent to consumers via a Schick-branded email and text that leading to a Schick-branded microsite from which consumers can view and share their video to Facebook, Twitter and Instagram (via download)
