Chevrolet 
Halloween at La Ronde

OUR SOLUTION

For Halloween, Chevrolet partnered with Six Flags for the Fright Fest that takes place throughout October. Guests were invited to get in a blacked out car to have their picture shot.

We had equipped the vehicle with a high-resolution camera. Guests were immersed in both a scary and funny experience as mummies, witches, werewolves and other monsters got in the picture with them!

Everybody received an animated version of their spooky souvenir picture by email and text. To increase social sharing, guests that shared their Chevy-branded shot could instantly print a copy of their high-definition picture to take back home.

Scary Halloween fun for all!

Funny GIF

Instant branded printout

Social media sharing

One chance to win!

  • Chevrolet-1
  • Chevrolet-2
  • Chevrolet-3
  • Chevrolet-4
  • Chevrolet-5
  • Chevrolet-6
  • Chevrolet-7

 

RESULT

Chevrolet mummy
Chevrolet witches