Activation of KIA’s sponsorship of the Just For Laughs festival

Solution: Personalized GIF animation using Nomad Logic’s exclusive green screen headset system

Other features:  data capture, likeness release, newsletter opt-in, digital copy instantly sent to participants by text/email, social sharing functionalities

Objectives: 

• Engage consumers through an exclusive, funny experience
• Make KIA stand-out via a relevant event-specific concept
• Digital pics instantly sent to consumers to increase brand awareness & reach through social media sharing

Process flow: 

• Consumers put on the green screen headset for the shot
• Get their picture taken by a brand ambassador
• Provide their personal info and data
• Get a digital copy of their KIA-Branded GIF animation by text and email
• Share their digital souvenir from the event on social media