Harley-Davidson
Activation of Harley-Davidson’s Sponsorship of the TIFF (Toronto International Flim Festival)
Solution: Consumercial – i.e branded videos featuring consumers ruder a Harley-Davidson motorcycle
Other features: data capture, release forms management, social sharing
Objectives:
- Engage the TIFF crowd
- Create a happening
- Lead generation
- Increase brand awareness & reach by maximizing social media impressions via sharing
Process flow:
- Participants provide their personal info and sign the release form
- They get on the Harley-Davidson motorcycle, start it and rev it!
- BA shoots clip while participants ride the Harley-Davidson “consumercial” by text/email
- Participants post their content to social media