TD’s activation of its Toronto Blue Jays sponsorship

Solution: Personalized baseball cards instantly printed at the stadium plus digital copy for social sharing

Other features: data capture, printouts of custom sports cards featuring fans, digital copy sent by email, social sharing functionalities

Objectives: 

• Engage fans through an exclusive experience
• Make TD top-of-mind with the sports card takeaway
• Digital sports card sent to fans to increase brand awareness & reach through social media sharing

Process flow: 

• Fans put on their team’s jersey, cap and baseball glove or bat for the shot
• Get their picture taken in front of a backdrop displaying a crowd
• Provide their personal info and data
• Get 2 printed copies of their personalized baseball card
• Receive a digital version of their baseball card by email to share on social media