CORONA
Live Mas Fina Ambassador Search – National Tour
Solution: Bookend video system – i.e. automatic editing of consumer videos with intro/outro/watermark
Other features: data capture, digital likeness release management, contest, custom Facebook integration, social sharing
Objectives:
- Create a happening at retail locations (restaurants & bars)
- Engage consumers to find Corona’s next ambassador
- Increase awareness & reach by maximizing digital impressions through social sharing and social voting mechanism
- Assist consumers in creating authentic user generated content
Process flow:
- participants provide their personal info/data and sign the digital release form
- they do their spiel while the Corona brand ambassador records their video
- Participants momentarily receive their Corona-branded Live Mas Fina video – and slow motion replay – by text/email
- Participants post their video to social media and encourage their friends to vote for them!