New Store Launch Event

Solution: Full 360 Photo Booth – aka The Aircam

Other features:  data capture, social sharing, onsite display of branded videos

Objectives: 

• Create a happening
• Increase brand awareness & reach by maximizing social media impressions via sharing
• Newsletter opt-in
• Drive-to-web

Process flow: 

• Consumers got their 360-degree shot taken
• Touchscreen kiosks in self-serve mode were used to capture consumers’ data
• Consumers posted their content to social media 
• Consumers received a digital version of their Nordstrom-branded videos