360 Photo Booth – Nordstrom
New Store Launch Event
Solution: Full 360 Photo Booth – aka The Aircam
Other features: data capture, social sharing, onsite display of branded videos
Objectives:
- Create a happening
- Increase brand awareness & reach by maximizing social media impressions via sharing
- Newsletter opt-in
- Drive-to-web
Process flow:
- Consumers got their 360-degree shot taken
- Touchscreen kiosks in self-serve mode were used to capture consumers’ data
- Consumers posted their content to social media
- Consumers received a digital version of their Nordstrom-branded videos