TELETOON’S 2009 SUMMER TOUR

Brand : TELETOON Canada Inc. along with co-sponsors

Target : Kids – 6-11 year old boys

Duration : 40 event-days (onsite) + 9 months (online)

Objectives

• sponsorship activation,
• create excitement,
• increase brand awareness,
• market research,
• drive-to-Web,
• viral marketing,
• measure onsite and online traffic & results,
• build CRM database via opt-ins,
• measure ROI

Solution

• interactive brand experience via green screen technology,
• data capture,
• picture transformation,
• onsite printing,
• personalized email follow-ups,
• viral marketing interface,
• instant online access to program data and results

Average consumer interaction time : 2 mins./participant

Time to market : 10 business days