TD
TD’s activation of its Toronto Blue Jays sponsorship
Solution: Personalized baseball cards instantly printed at the stadium plus digital copy for social sharing
Other features: data capture, printouts of custom sports cards featuring fans, digital copy sent by email, social sharing functionalities
Objectives:
- Engage fans through an exclusive experience
- Make TD top-of-mind with the sports card takeaway
- Digital sports card sent to fans to increase brand awareness & reach through social media sharing
Process flow:
- Fans put on their team’s jersey, cap and baseball glove or bat for the shot
- Get their picture taken in front of a backdrop displaying a crowd
- Provide their personal info and data
- Get 2 printed copies of their personalized baseball card
- Receive a digital version of their baseball card by email to share on social media