Mobile Sampling Tour Across the US

Solution: Hashtag Printstation with external camera feed add-on

Other features: data capture, social sharing, instant Sabra-branded printouts for consumers

Objectives: 

• Create a happening at/near retail locations
• Engage consumers via value-added product sampling
• Encourage consumers to create user-generated content
• Increase awareness & reach by maximizing digital impressions via social media sharing

Process flow: 

• Consumers take selfie or get their picture taken while sampling Sabra’s dips
• They post their picture to Instagram and Twitter using #SabraLove and other Sabra hashtags
• Pictures are displayed on the Hashtag Printstation’s touchscreen
• They click on their picture to instantly print their Sabra-branded souvenir photo
• They pin their picture on the family board or in their cubicle to make Sabra top of mind!