Quebec Business Destination
Activation of various B2B events throughout North America
Solution: Particpants are morphed into a statue of themselves with the green screen technology
Other features: lead generation data capture (email/phone, opt-in), digital copy instantly sent to participants by email/text, social functionalities ( Facebook, Twitter, Instagram)
Objectives:
- Create a happening at influencer events to get leads
- Engage decision-makers through an exclusive, relevant experience
- Enable influencers to easily create exclusive user-genreated content
- Increase awareness and top-of-mindness by maximizing digital impressions through social sharing
Process flow:
- Consumers get in front of the green screen for the shot
- Get their picture taken by a brand ambassador
- Provide their professional info/data on a touchscreen tablet
- Get a digital picture of themselves turned into a statue by text and email
- Share their branded experience on social media