MUSKOL’S WAL-MART RETAILTAINMENT PROGRAM

Brand : Muskol (Schering-Plough)

Target : Outdoor enthusiasts, adult consumers

Duration : 80 event-days (fishing & hunting shows, Wal-Mart stores) + 9 months (online)

Objectives

• create excitement,
• increase brand awareness,
• drive-to-Web,
• viral marketing,
• instigate dialogue between consumers and Muskol,
• measure onsite and online traffic & results,
• build CRM database via opt-ins,
• measure ROI

Solution

• national retailtainment programs (fishing & hunting shows and Walmart stores),
• interactive brand experience via green screen technology,
• data capture,
• picture transformation,
• automatic email follow-ups,
• micro Web site,
• instant online access to program results

Average consumer interaction time : 1 mins./participant

Time to market : 7 business days