KIA
Activation of KIA’s sponsorship of the Just For Laughs festival
Solution: Personalized GIF animation using Nomad Logic’s exclusive green screen headset system
Other features: data capture, likeness release, newsletter opt-in, digital copy instantly sent to participants by text/email, social sharing functionalities
Objectives:
- Engage consumers through an exclusive, funny experience
- Make KIA stand-out via a relevant event-specific concept
- Digital pics instantly sent to consumers to increase brand awareness & reach through social media sharing
Process flow:
- Consumers put on the green screen headset for the shot
- Get their picture taken by a brand ambassador
- Provide their personal info and data
- Get a digital copy of their KIA-Branded GIF animation by text and email
- Share their digital souvenir from the event on social media