Unique Consumer Experiences At the event, consumers are offered to participate in an activity related to your brand: photo, video, interactive game, etc.
	Electronic Data Capture Using handhelds, Tablet PCs or touchscreen kiosks, ambassadors capture consumer info & data: name, email, postal/zip code, opt-in, etc.
	Transformation Each consumer is integrated into a branded photo, video or audio clip.
	Follow-up Email A personalized follow-up email is sent to each participant to carry on the brand experience online and drive consumers in-store.
	Online Database Measure your ROI by accessing your CRM database that contains consumer info/data, statistics, staff performance, etc.
	Onsite Printing Pictures, drive-to-store coupons, product/service diagnostics & recommendations, recipes, etc. are instantly handed out to consumers.
	Onsite Display Consumers’ transformed photos and videos as well as interactive games are displayed at the event using flatscreen TVs, projectors, touchscreens, etc.
	Micro Web Sites Web pages where consumers carry on their experience with your brand.

iBrand™ can be used for :

• Participant / consumer entertainment
• Web 2.0
• Viral marketing
• Social shopping
• Drive-to-store, drive-to-Web
• ROI measurement (actual purchases, purchase intents, event traffic, Web traffic, demographics, emails sent/opened, eCoupons, photo retrieval stats)
• Participant data / surveys / feedback / trends
• Lead generation (sales leads, trial subscriptions, test drives)
• Loyalty programs
• Automatic follow-ups, relationship marketing (”mini-CRM”)
• Contests: entries/management (sweepstakes and/or instant prizes)
• Digital signature (release forms, autographs)
• Staff performance monitoring