Activation of Harley-Davidson’s Sponsorship of the TIFF (Toronto International Flim Festival)

Solution: Consumercial – i.e branded videos featuring consumers ruder a Harley-Davidson motorcycle

Other features:  data capture, release forms management, social sharing

Objectives: 

• Engage the TIFF crowd
• Create a happening
• Lead generation
• Increase brand awareness & reach by maximizing social media impressions via sharing

Process flow: 

• Participants provide their personal info and sign the release form
• They get on the Harley-Davidson motorcycle, start it and rev it!
• BA shoots clip while participants ride the Harley-Davidson “consumercial” by text/email
• Participants post their content to social media