http://www.nomadlogic.com Connect & Convert with our Branded Entertainment Solutions Wed, 06 Jan 2010 19:38:33 +0000 http://backend.userland.com/rss092 en Click to enlarge Click to enlarge Click to enlarge TELETOON’S 2009 SUMMER TOUR Brand : TELETOON Canada Inc. along with co-sponsors Target : Kids – 6-11 year old boys Duration : 40 event-days (onsite) + 9 months (online) Objectives sponsorship activation, create excitement, increase brand awareness, market research, drive-to-Web, viral marketing, measure onsite and online traffic & results, build CRM database via opt-ins, measure ROI Solution interactive brand ... http://www.nomadlogic.com/teletoon/ Click to enlarge Click to enlarge Click to enlarge THE GARNIER TAKE CARE DOME Brand : Garnier Haircolour (L’Oréal) Target : Women, unfluencers Duration : 40 event-days (onsite) + 8 months (online) Objectives promote Garnier’s Haircolour product line, increase brand awareness, activate sponsorship, extend consumer-brand relationship beyond the event, drive-to-Web, viral marketing, Web 2.0 presence, basic market research, measure onsite and online traffic & results, build CRM ... http://www.nomadlogic.com/garnier/ Click to enlarge Click to enlarge Click to enlarge MUSKOL’S WAL-MART RETAILTAINMENT PROGRAM Brand : Muskol (Schering-Plough) Target : Outdoor enthusiasts, adult consumers Duration : 80 event-days (fishing & hunting shows, Wal-Mart stores) + 9 months (online) Objectives create excitement, increase brand awareness, drive-to-Web, viral marketing, instigate dialogue between consumers and Muskol, measure onsite and online traffic & results, build CRM database via opt-ins, measure ... http://www.nomadlogic.com/muskol/ Click to enlarge Click to enlarge Click to enlarge WorkSafeBC’s 2009 RAISE YOUR HAND AWARENESS PROGRAM Brand : Workers’ Compensation Board of BC (“WorkSafeBC”) Target : Young workers (students or new workers) Duration : 50 event-days (onsite) + 8 months (online) Objectives generate awareness, educate and empower the target, drive-to-Web (www.RaiseYourHand.com, www.WorkSafeBC.com), integrate with social media sites, viral marketing, measure results, build CRM database ... http://www.nomadlogic.com/raise-your-hand/ Click to enlarge [flashvideo file=/wp-content/uploads/2009/11/2_telus.flv /]Watch Video Click to enlarge TELUS’ MEMORIAL CUP 2009 SPONSORSHIP Brand : TELUS Mobility Target : Memorial Cup attendees (supporters, fans and players from across the country as well as their entourage) Duration : 15 event-days (onsite) + 3 months (online) Objectives activate sponsorship, create excitement, drive as many attendees as possible to the TELUS ... http://www.nomadlogic.com/coupe-memorial-2009/ Click to enlarge Click to enlarge Click to enlarge CIRQUE DU SOLEIL’S MONTREAL PRIDE CELEBRATIONS Brand : CIRQUE DU SOLEIL Target : Locals and tourists at the Montreal Pride Celebrations Duration : 4 event-days (onsite) + 3 months (online) Objectives animate event drive awareness and membership to the Cirque Club advantage/loyalty program expand CRM database extend consumer-brand relationship beyond the event drive-to-Web measure ... http://www.nomadlogic.com/cirque-du-soleil/ Click to enlarge Watch Video Click to enlarge NATIONAL BLACKBERRY STORM LAUNCH (RETAIL LEVEL) Brand : TELUS, BlackBerry Target : Early adopters, influencers Duration : 16 event-days (in-store) + 3 months (online) Objectives launch new product through unique consumer experience, generate awareness/buzz/word of mouth onsite and online, drive sales, increase brand awareness, build CRM database, drive-to-Web, viral marketing, measure ROI via onsite and online traffic ... http://www.nomadlogic.com/blackberry-storm/