TELETOON’S 2009 SUMMER TOUR

Brand : TELETOON Canada Inc. along with co-sponsors

Target : Kids – 6-11 year old boys

Duration : 40 event-days (onsite) + 9 months (online)

Objectives

• sponsorship activation,
• create excitement,
• increase brand awareness,
• market research,
• drive-to-Web,
• viral marketing,
• measure onsite and online traffic & results,
• build CRM database via opt-ins,
• measure ROI

Solution

• interactive brand experience via green screen technology,
• data capture,
• picture transformation,
• onsite printing,
• personalized email follow-ups,
• viral marketing interface,
• instant online access to program data and results

Average consumer interaction time : 2 mins./participant

Time to market : 10 business days

THE GARNIER TAKE CARE DOME

Brand : Garnier Haircolour (L’Oréal)

Target : Women, unfluencers

Duration : 40 event-days (onsite) + 8 months (online)

Objectives

• promote Garnier’s Haircolour product line,
• increase brand awareness,
• activate sponsorship,
• extend consumer-brand relationship beyond the event,
• drive-to-Web,
• viral marketing,
• Web 2.0 presence,
• basic market research,
• measure onsite and online traffic & results,
• build CRM database through opt-ins, measure ROI

Solution

• memorable interactive consumer-brand experience,
• data capture,
• picture transformation,
• personalized email follow-ups,
• viral marketing interface,
• Web 2.0 upload facilitator,
• newsletter subscription,
• instant online access to program data and results

Average consumer interaction time : 2 mins./participant

Time to market : 5 business days

MUSKOL’S WAL-MART RETAILTAINMENT PROGRAM

Brand : Muskol (Schering-Plough)

Target : Outdoor enthusiasts, adult consumers

Duration : 80 event-days (fishing & hunting shows, Wal-Mart stores) + 9 months (online)

Objectives

• create excitement,
• increase brand awareness,
• drive-to-Web,
• viral marketing,
• instigate dialogue between consumers and Muskol,
• measure onsite and online traffic & results,
• build CRM database via opt-ins,
• measure ROI

Solution

• national retailtainment programs (fishing & hunting shows and Walmart stores),
• interactive brand experience via green screen technology,
• data capture,
• picture transformation,
• automatic email follow-ups,
• micro Web site,
• instant online access to program results

Average consumer interaction time : 1 mins./participant

Time to market : 7 business days

WorkSafeBC’s 2009 RAISE YOUR HAND AWARENESS PROGRAM

Brand : Workers’ Compensation Board of BC (“WorkSafeBC”)

Target : Young workers (students or new workers)

Duration : 50 event-days (onsite) + 8 months (online)

Objectives

• generate awareness,
• educate and empower the target,
• drive-to-Web (www.RaiseYourHand.com, www.WorkSafeBC.com),
• integrate with social media sites,
• viral marketing,
• measure results,
• build CRM database via opt-ins,
• measure ROI

Solution

• unique, fun and interactive participant experience through the use of green screen technology,
• data capture,
• picture transformation,
• onsite printing of personalized buttons,
• automatic email follow-ups,
• instant online access to program results

Average consumer interaction time : 1 min. 45 sec./participant

Time to market : 9 business days

TELUS’ MEMORIAL CUP 2009 SPONSORSHIP

Brand : TELUS Mobility

Target : Memorial Cup attendees (supporters, fans and players from across the country as well as their entourage)

Duration : 15 event-days (onsite) + 3 months (online)

Objectives

• activate sponsorship,
• create excitement,
• drive as many attendees as possible to the TELUS footprint,
• offer participants a memorable interactive experience,
• increase brand awareness,
• drive-to-Web,
• viral marketing
• build CRM database via opt-ins

Solution

• unique interactive experience where participants become sports commentators via video technology,
• data capture,
• automated video transformation/integration + onsite display,
• automatic email follow-ups,
• instant online access to program results

Average consumer interaction time : 3 mins./participant

Time to market : 10 business days

CIRQUE DU SOLEIL’S MONTREAL PRIDE CELEBRATIONS

Brand : CIRQUE DU SOLEIL

Target : Locals and tourists at the Montreal Pride Celebrations

Duration : 4 event-days (onsite) + 3 months (online)

Objectives

• animate event
• drive awareness and membership to the Cirque Club advantage/loyalty program
• expand CRM database
• extend consumer-brand relationship beyond the event
• drive-to-Web
• measure ROI via onsite and online traffic & results

Solution

• memorable interactive consumer-brand experience,
• official souvenir picture,
• data capture,
• personalized CRM email follow-ups,
• viral marketing interface,
• Web 2.0 upload facilitator

Average consumer interaction time : 90 sec./participant

Time to market : 5 business days

NATIONAL BLACKBERRY STORM LAUNCH (RETAIL LEVEL)

Brand : TELUS, BlackBerry

Target : Early adopters, influencers

Duration : 16 event-days (in-store) + 3 months (online)

Objectives

• launch new product through unique consumer experience,
• generate awareness/buzz/word of mouth onsite and online,
• drive sales,
• increase brand awareness,
• build CRM database,
• drive-to-Web,
• viral marketing,
• measure ROI via onsite and online traffic & results

Solution

• simultaneous retailtainment program in Future Shop locations across Canada during the holiday season,
• interactive brand experience,
• picture transformation,
• video integration,
• data capture,
• opt-ins,
• CRM email follow-ups,
• online viral marketing interface

Average consumer interaction time : 90 sec./participant

Time to market : 10 business days