TELUS’ MEMORIAL CUP 2009 SPONSORSHIP

Brand : TELUS Mobility

Target : Memorial Cup attendees (supporters, fans and players from across the country as well as their entourage)

Duration : 15 event-days (onsite) + 3 months (online)

Objectives

• activate sponsorship,
• create excitement,
• drive as many attendees as possible to the TELUS footprint,
• offer participants a memorable interactive experience,
• increase brand awareness,
• drive-to-Web,
• viral marketing
• build CRM database via opt-ins

Solution

• unique interactive experience where participants become sports commentators via video technology,
• data capture,
• automated video transformation/integration + onsite display,
• automatic email follow-ups,
• instant online access to program results

Average consumer interaction time : 3 mins./participant

Time to market : 10 business days