Live Mas Fina Ambassador Search – National Tour

Solution: Bookend video system – i.e. automatic editing of consumer videos with intro/outro/watermark

Other features: data capture, digital likeness release management, contest, custom Facebook integration, social sharing

Objectives: 

• Create a happening at retail locations (restaurants & bars)
• Engage consumers to find Corona’s next ambassador
• Increase awareness & reach by maximizing digital impressions through social sharing and social voting mechanism
• Assist consumers in creating authentic user generated content

Process flow: 

• participants provide their personal info/data and sign the digital release form
• they do their spiel while the Corona brand ambassador records their video
• Participants momentarily receive their Corona-branded Live Mas Fina video – and slow motion replay – by text/email
• Participants post their video to social media and encourage their friends to vote for them!