Canada-Post’s activation of its Star Trek  50th Anniversary stamps and collectibles

Solution: Blue screen transporter videos to send visitors from the U.S.S Entreprise to the Guardian of Forever time portal

Other features:  extended data capture, newsletter opt-in, social sharing

Objectives: 

• Create a happening / stand out from the other sponsors
• Engage Comiccon and Fan Expo attendees
• Build the newsletter database
• Increase awareness & reach by maximizing through social sharing

Process flow: 

• Attendees provide their personal info/data and opt-in
• Get in front of one of the 2 sets of cameras
• Momentarily receive their branded transporter video by text/email
• Share their video on social media and make their friends jealous