Home Experiential Marketing Applications
 
Details & Features
Step 1 Unique Experiences
Step 2 Data Capture
Step 3 Follow-ups
Step 4 Reporting
Applications & Features
Benefits
 
  Applications & Features  
  Customized data capture  
  Adapted to your specific needs: face-to-face (handhelds), self-serve (kiosks), online (Web)  
  Consumer info, surveys, feedback/testimonials (text, audio and/or video recordings)  
  Participant follow-ups*  
  Client-branded follow-up emails automatically sent to participants/consumers ("mini-CRM"): branded souvenir picture, contest entry confirmation, newsletter, eCoupon, special offer, etc.  
    * All correspondence strictly complies to CANSPAM Act of 2003  
  Available options (à la carte)  
  Drive-to-store and drive-to-Web program (execution and measurement);  
  Automated photo/video activation via email  
  HTML email design and programming  
  Design and programming of client-branded promotional or “micro” Web sites  
  Viral marketing (tell-a-friend, send-picture-to-friend)  
  Automated image treatment from original image/picture shot onsite: background change via green screen, morphing, caricatures/cartoons, etc.  
  Onsite printing of the participants’ client-branded pictures  
  Digital signature: release forms (test drives, etc.), permissions/opt-in, even autographs!  
  Contest entries/contest management: sweepstakes and/or instant prizes  
  Scan of driver’s license (speed up data capture, ID check, age check)  
  Secure Web-based access to ALL program data  
  ROI measurement: intercepts, actual purchases, purchase intents, event traffic, Web traffic, demographics, emails sent/opened, photo retrieval stats, samples distributed, etc.  
  LIVE online access to all program data + one-click export to spreadsheet (ex. Excel)  
  Lead generation reports  
  Program management and reports: staff performance measurement & benchmarking, operational progress, results, traffic, demographics  
  Location reports (GPS-based)  
  Access to inventory of promotional items (samples, CDs, DVDs, t-shirts, etc.)  
  Data analysis  
  Advanced/customized data analysis  
  Trend monitoring through image analysis  
  Data-mining  
  Cross-referencing  
  Recommendations